7 best free photo editing apps for marketers

Steep learning curve, as the software is capable of doing so much.Even experts usually don’t master every aspect of this complex program.Can only install Photoshop on a powerful Mac or PC with the latest iOS or Windows versions.Two levels available: Photoshop CC for serious photo editing and Photoshop Elements, a lighter version with more basic features.Appropriate for professional photographers and graphic designers.

Groundbreaking industry-standard for photography editing.

Most comprehensive photo editing program with advanced photo editing tools.

Plus, Photoshop has popup tips that can be turned on to guide new users to better understand the software. While Photoshop most appeals to professional-level photographers and graphic designers for its advanced capabilities, useful in-app and online tutorials and worthwhile classes can introduce this robust software to any user. With Adobe Photoshop Elements 2021 users can also proficiently deal with raw files via its Camera Raw workspace that lets you quickly enhance color and fix lighting and shadows without the advanced color correction tools of the full version of Photoshop. While you could achieve this moving photo effect in the full version of Photoshop, it’s more complicated and time-consuming, and the animated GIF results in Elements are fast and effective, ideal for a quick Instagram post. With simple tools for editing and organizing images, this photo editing app allows users to shoot, edit, export, and upload to social media seamlessly, and its new Moving Photos tool converts 2D shots to animated 3D images that really make a social media feed stand out.

While Photoshop might be a more complex user experience-with more detailed and advanced features, tools, and UI-than a beginner or average hobbyist needs, Adobe Photoshop Elements represents a more basic, less-expensive photo editing tool that may be purchased outright for those who don’t need or want to learn the pro-level techniques or to pay the monthly subscription of Photoshop.

7 best free photo editing apps for marketers